What if Twitter will never 10x its user-base but remains a critical world-wide communication, sharing, and news system for the next decade?
In the tech industry we’re constantly repudiated that growth is the prime value of business. If your growth dips below the level of “rivets rattling themselves out of the plane,” revenue multiples plummet, and you’re written off by the press as a has-been ripe for disruption by startups 1/1000th your size but “growing exponentially.”
“How do we 10x” is a great question when a startup is young. Does it always remain the right question?